For over 70 years, HORAN has served as a trusted advisor and thorough planner in life insurance for estate and business planning, employee benefits consulting, and wealth management. With offices in Cincinnati, Columbus; Dayton, Ohio; and Ft. Mitchell, Kentucky, HORAN serves corporate and individual clients in 48 states.
As a regional leader with a national footprint, HORAN was continuing to expand into new customers, new geographies, and new offerings. This created a multi-faceted brand challenge.
MTC leveraged a holistic view of branding and storytelling to capture the hearts and minds of current and potential customers.
Built a robust architecture of brand and story for each of the specialized teams, who they are, how they help you, and what makes them different.
Ensured each of these brands built up to the Company Brand and Promise.
Created a higher competitive advantage by branding each employee and finding their unique synergies with their team and company brands: resulting in an organization of sincere and articulate Brand Ambassadors.
Key Points to Success
HORAN continues to successfully expand across regions and new customers, with over 9 out of 10 customers recommending it to others. Employee engagement and loyalty continue to grow, empowered by a strong culture that personifies the HORAN WAY & Fundamentals.
When your brand and culture align, you create an authenticity that breaks through the clutter and stands out versus the competition. Your company is your people, and when you invest in them and their branding, you can reach new levels of success. Branding your services and teams adds another layer to the customer experience and builds a long-term advantage.Talk to Mike!
“Thank you for the work you are doing here at HORAN. It is giving people new connections, better connection with their brand and ours.”
-Terence L. HORAN
President and Chief Executive Officer, HORAN & Associates
“Mike has enabled our associates to make an impressive first impression through personal branding. Our associates can persuasively articulate not only what they do but the value they bring in a succinct but powerful personal branding statement. Mike’s experience and expertise around branding has had a tremendous impact on our business. His individual attention combined with his expertise makes him an indispensable part of our team.”
-Valerie Bogdan Powers
President at HORAN & Associates
“Mike’s work has complemented our Brand Building efforts as we have entered three new markets. His work has helped us to clearly communicate the value of our lines of business, the value of services we provide and the skills and expertise of each individual in the business, as well as their collective value. He is a great partner.”
Chief Marketing and Brand Officer, HORAN & Associates
“Mike Taylor has helped HORAN’s brand soar to the next level through personal branding. By identifying and building on our archetypes, our associates have been able to articulate their own personal strengths and how those strengths enhance our service delivery model and benefit our clients. We have also seen a new level of confidence within them when they meet new clients and present to existing clients.”
President, HORAN Emerging Business Advisors