The Coldwell Banker brand is the oldest, most established, and trusted residential real estate franchise system in North America. In an ever-changing real estate environment, they have leveraged the strength of their brand and people.
Challenge
The real estate market has always been competitive, but the current marketplace dynamics and changes in the business model have never been more challenging. The result is that many agents change brokerages. How can Coldwell Banker attract, reward, and retain their top-performing agents.
Solution
Created a step-change in both performance and effectiveness of agents and their teams through branding and storytelling. Through a series of workshops and 1:1 sessions, Mike Taylor Consulting empowered the growth of 50 different high-potential real estate agent teams across the Cincinnati, Columbus, and Saint Louis markets.
Key Points to Success
All the branded agents and teams enjoyed a long-term increase in their businesses several years after branding. Several teams have grown into the top performers in their state and the US.
Takeaways
Even in a highly competitive market with many choices for the customer to choose from, authentic branding and storytelling will raise you above the fray.
Talk to Mike!