Bringing a Brand to Life

“Working with Mike is one of the best decisions we made as a company. He drove clarity on what our brand stands for, brought it to life in words and images, and helped us drive our brand imagery through our marketing, website, sales, and communication materials. Mike brings an energy and passion to the process. He pushes the team to their creative limits, not stopping where everyone is comfortable, instead pushing the team to the limits of what the brand stands for.”

New Connections

“Mike Taylor focuses on ensuring your brand reflects the core of what you’re selling in the most relevant way. Mike worked with our team to develop a new foundation for the iMFLUX brand, and in the process, we identified new ways to connect with prospects and existing customers that drive the right conversations at each stage of our customer experience.”

Agile and Adaptive

“Insightful, dedicated, energetic, and humorous, are just a few words I would use to describe Mike Taylor. I initially hired Mike to help re-brand iMFLUX, but as our company needs evolved, he demonstrated an agility and capability that extended far beyond our initial engagement. Mike’s ability to navigate diverse personalities and get the best out of our leadership team and organization was invaluable. While Mike gave us the ability to take his work and move forward without him, I still miss using him as a sounding board. Mike would be an asset to any company in need of branding, business strategy, and creating brand ambassadors.”

Finding Solutions Together

“Why brand? Don’t only marketing firms need a brand? Mike Taylor introduced branding exercises, and the cumulated results exceeded my expectations.

Branding is not just about letting others know about your work and expertise. It's also about getting my target audience, inside and outside your organization, to see me as the sole provider of a solution to known problems or needs.

Branding positioned my team as problem-solvers. What a great way of viewing ourselves and sharing with others—we’re here to help, we have expertise, and we want you to know you aren’t alone in finding a solution. Mike’s consultation with us crystalized this concept, and it has made all the difference in how we view ourselves.”

“Mike’s work truly elevated our communication program by creating an authentic and relevant brand story for P&G Ventures that has withstood the test of time. The brand persona and strategy was informed from both comprehensive on-line research he conducted with target influencers and in-depth interviews with internal executives. Mike decoded hundreds of pages of research transcripts into a brand archetype, brand story and messaging and went on to help create social, digital and blog content – and even help train our agency partners. The brand story was the foundation for the entire internal and external communication program that drove awareness, relevancy and ultimately success of our program. It was a great partnership.”

“Mike is a strategic brand builder and strategist who knows how to find both the head and heart of a brand. We engaged his services to help us better understand and connect with our strategic targets. Leveraging his depth of insight and consumer understanding, Mike helped us elevate and position the P&G Ventures' brand to better connect and engage with potential partners and influencers. Mike's passion and thoroughness was evident in the high quality of his work and the depth of his unique insights.”

“Mike Taylor has a way with words and brands! Through a series of personality tests and face to face meetings he is able to extract the central core of who you are and what drives you and is able to craft a personalized story that sets you up for success. He equips you with the language you need to tell people (interviewers, clients, anyone really) exactly who you are, what you do, how you do it and why you’re “perfect for the position” (whatever that position may be). He is a gifted listener, writer and storyteller and I would recommend his services to anyone who is looking to transition into a new position or launch a new career (or anything in between).”

“Mike has great energy and a great branding mind. I didn't think we really needed branding work before we worked with Mike. Throughout the process, I discovered that Mike was helping us tell the story of our brand in ways I would have never imagined. Mike is just an all-around great person as well. Highly recommended.”

“Mike breathes, thinks, and dreams branding strategy. A seasoned financier turned brand strategy expert; Mike brings to the table exceptional professionalism, combined with charisma and true passion for the business challenge he is presented with. While working with Mike on the creation and launch of the new global brand for Sabra, he was instrumental to our project's success. As the lead strategist, he completely immersed himself in our branding quest and did a phenomenal job orchestrating consumer insights research work, always on time and always delivering amazing results. I'd recommend Mike in a heartbeat to anyone seeking creative and smart branding solutions.”

“Under Mike's guidance I crafted a truthful dynamic brand - an epiphany moment if you will. I heartily endorse Mike and the work he does. The empowerment and message gained from them provided me the knowledge and sense of mission I needed to present myself meaningfully to network contacts and prospective employers.”