AMBASSADOR BRANDING SERIES BLOG 1 · May 12, 2023
Secure Your Professional Future
BUILD YOUR PERSONAL, PROFESSIONAL BRAND NOW
“The future belongs to those who are building brands now.” -Bernard Kelvin Clive
It’s a good bet that we all worry about the future in these uncertain times. Maybe you even relate to a few of these statements?
- You don’t feel as connected to your job as you once were.
- You’re concerned about your place in your company.
- You wonder if what you do could become less valuable and go away.
In times like this, your personal, professional brand becomes even more critical. The reason is simple; people like to do business with people they know, like, and trust. And branding is the most effective and efficient way to get you there.
This digital-driven world makes it easier for your brand to quickly rise to the top, connect with others, and secure your future. It lets you touch their hearts and minds, becoming memorable and valuable. And it’s a great way to build your confidence and career resilience.
Your personal brand doesn’t have to be complicated; you can do it in three steps. A powerful short story that you can say or read in less than 30 seconds.
- Your Promise: Stand out by sharing the unique value you bring, the difference you make in business and the lives of others.
- Your HeadStory™: Build trust by providing proof of your promise. The things you do better than others. Where you thrive and flourish.
- Your HeartStory™: This is about saying your purpose, why you care. This piece can be the hardest, but when you do it, your brand goes from good to great.
Your personal brand is what sets you apart from everyone else. Embrace your uniqueness and use it to make a difference.
–Fereshteh Forough
AMBASSADOR BRANDING SERIES BLOG 1 · May 12, 2023
Once your personal brand is built, you need to begin to share it. Put it out there for others to see and connect with it. Every branding expert will tell you the same thing: Successful brands are always consistent and repeat their message. I like to describe this process as the Gut of your brand.
GUTS: To stay true to your authentic brand and promise day after day requires courage and discipline. To stay the course, remain steadfast and consistent in your brand, story, and promise to achieve long-term growth. This consistency and repetition executed over time enables your brand’s longevity.
If you’d like to know more about this, here’s a short video. You can also download our free eBook— Ambassador Branding™, which shows how to build your brand.
It's important to build a
PERSONAL BRAND
Your reputation online and in the business world is pretty much the game, so you've got to be a good person. You can't hide anything and more importantly, you've got to be out there at some level.
-Gary Vaynerchuk
Many people I’ve met through the years, including other branding experts, find the actual building of their personal brand a challenge. That’s pretty normal because it’s hard to read the label when you are inside the jar.
If you’d like some help, Here’s my commitment to you - have a call with me, and I'll give you the best advice and perspective I can. Completely complimentary, no commitments. Schedule a call here.
